The real estate market is constantly changing, which means that the different ways in which you can market your property are also continually evolving. Using the most effective methods can get ahead of trends and ensure that you’re available to drive potential homebuyers to your listing.
Postcards, for instance, are a great way to target potential homebuyers while also saving money on printing costs. They’re especially great for showing off properties in a small town or neighborhoods that aren’t near major roads. They’re also a great way to ensure that interested buyers or agents are getting the word out about your listing.
Therefore, if you’re looking to get started with postcards for realtors, this article will offer you some insight into what they are, how to use them, and more. Read on to learn more about this popular marketing strategy.
What Are Postcards for Realtors?
Postcards are small, rectangular pieces of paper that are used for advertising a home for sale. The layout of the postcard is meant to be eye-catching and easily digestible, as it will usually feature a large photo of the property at the front of the postcard.
These postcards are easy to use because you don’t need any experience or special equipment to print your own postcards. They are also great at effectively reaching people who typically aren’t actively looking to buy property.
They are also relatively inexpensive. For example, what if your real estate agent could save $10 per postcard? That would mean that they’d only need to print 14 postcards at the cost of $1,440 rather than printing 100 postcards at the cost of $14,400.
Additionally, postcards can be printed in bulk and mailed out to the appropriate recipients. This means that you’ll be able to send out a lot more cards quickly and with less effort.
Tips For Creating Effective Postcards
As you can see, postcards are a great way to market your property. They are small, easy to use, and can be placed in various locations around your home so that potential buyers know where they can find them.
However, you will want to make sure that they convey the message you want them to. Otherwise, they won’t stand out from the crowd of others.
Consider including a picture of your property with one or two sentences about what makes it unique. This will help create an emotional connection with potential customers and give them a better idea of what they’re actually looking for when searching for homes online.
You can also include stats on your property like square footage, number of bedrooms, and bathrooms if you think that would help prospective buyers better visualize what it is that you’re offering them.
What to Include in Your Real Estate Postcard
When designing your postcard, the first thing you need to do is figure out what information you want prospective clients to know about your property.
If you’re selling a single-family home, it might be a good idea to include the floorplan of your home and some photos of the interior of your home. If you’re trying to sell an apartment, it might be better for you to write about the building and include photos from the outside of your unit.
The information that will really matter is what’s most important to your target audience. Once you know what’s important, all that’s left is design!
As a realtor, graphic design might not be one of your strong suits. Nonetheless, you want to make sure that the design is clear and readable. If it’s not, it defeats the purpose of advertising your property for sale!
The most common mistakes realtors make when designing a postcard are making it too busy or having too many graphics on the front. If you have any doubts about whether your design is clear enough, ask a graphic designer from Wise Pelican for advice before printing your postcards.
Another thing to consider when designing a postcard for real estate is what size to use. A standard 8.5-inch by 11-inch card will be easy for customers to read and won’t take up much space in their mailbox or pocket (if they choose to carry them with them). This can be helpful if you have multiple listings posted in your mailboxes or near bus stops or subway stations.
Note that the United States Postal Service has specific guidelines that all real estate posters must follow in order to print, mail, and deliver their ads without any problems.
You can also design your postcard using any type of paper—from cardstock to construction paper—you just need to make sure it conforms with postal guidelines and looks professional.
Try using different colors for different sections on the card so people can quickly scan through the postcard and remember to include the specific information they may be looking for. It could be property address, contact name and phone number, your license number as an agent, and a brief description of the property.
Make sure you include the cost of the property and include your value proposition so that people know exactly what they’re getting with their purchase. It can be something practical or anything else that people want. Whatever you settle on, it will attract the attention of potential buyers and land them on your list for follow-up calls or emails from you or from other agents that may see their interest in the property showcased on the card!
To Sum It Up
Investors, homebuyers, and sellers all want to know what’s going on in the local market. Put yourself in their shoes, and think about how you’d want to receive information about what’s available in your area.
You’ll find that the best way to do that is by using real estate postcards seeing as they’re incredible at drawing attention to your listings inexpensively. Hopefully, the information provided in this article will convince you to consider this niche marketing channel.